Cookie Policy
Last updated: October 2026
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. Some features on novs.be also use your browser's local storage, a similar technology. This policy explains how NOVS uses these technologies on novs.be in compliance with EU Directive 2002/58/EC (ePrivacy Directive) as implemented in Belgian law, and the GDPR.
2. What we actually use
Unlike a lot of sites, we keep this list short because it's exhaustive — this is, without exception, everything novs.be places on your device.
Strictly necessary cookies (always active)
These authentication cookies are essential for the site to function (staying signed in to your account) and don't require consent under ePrivacy rules. They can't be turned off from our banner.
| Name | Purpose | Duration |
|---|---|---|
| accessToken | Keeps you signed in to your account (access token), httpOnly | 15 minutes |
| refreshToken | Refreshes your session without logging in again, httpOnly | 7 days |
| novs_session | Marks that you are signed in and when the session was last renewed (a time, no personal data) | 7 days |
Analytics cookies (consent required)
We use Vercel Analytics and Speed Insights to understand how visitors use our site and to catch technical problems; they are cookieless. With your consent we also use Google Analytics, which sets cookies to count visits and sales and see which pages and campaigns work.
| Name | Purpose | Duration |
|---|---|---|
| Vercel Analytics / Speed Insights | Aggregated page-view and performance analytics, no persistent identifier | N/A — cookieless |
| _ga, _ga_* (Google Analytics) | Counts visits and sales, and which pages and campaigns lead to them | Up to 2 years |
| novs_attribution (local storage) | The site or campaign that brought you here (e.g. "instagram", "google"), recorded with your order so we know which posts and ads work. No identifier, nothing shared. | 30 days |
Advertising cookies (consent required)
With your consent, we use the TikTok Pixel and the Meta Pixel (Facebook and Instagram). They tell TikTok and Meta which products you looked at, added to your bag or bought here, so we can measure our ads and show them to people likely to be interested. TikTok and Meta process this data under their own privacy policies and may link it to your account with them. Nothing loads before you click "Accept", and you can withdraw your consent at any time by clearing this site's data in your browser, which brings the banner back.
| Name | Purpose | Duration |
|---|---|---|
| _ttp (TikTok Pixel) | Measures TikTok ads: products viewed, added and bought | 13 months |
| _fbp (Meta Pixel) | Measures Facebook and Instagram ads: products viewed, added and bought | 3 months |
Local storage (not cookies, but a similar technology)
We also use your browser's local storage for purely functional purposes: remembering your shopping cart contents, wishlist, recently viewed items, your choice on this banner, and whether you've already seen certain pop-ups. This data stays on your device, is never passed to third parties for advertising purposes, and is automatically deleted if you clear your browser data.
3. How to manage cookies
You can control and delete cookies through your browser settings. Note that disabling strictly necessary cookies will prevent you from staying signed in to your account.
4. Consent
When you first visit novs.be, we ask for your agreement before loading analytics and advertising cookies. Google Analytics, the TikTok Pixel, the Meta Pixel, Vercel Analytics and Speed Insights only load if you click "Accept"; if you click "Decline" or make no choice, none of them load.
5. More information
For details on how we process your personal data, see our Privacy Policy.
For questions, contact .
This policy is provided for informational purposes and does not constitute legal advice. For questions specific to your situation, please consult a qualified lawyer in Belgium.