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Singles Day, 11 November: Why Buy Yourself a Ring
· 2 min read
Singles Day started as a joke among Chinese students in the 1990s: 11 November, written 11/11, four ones standing alone. It has since become the biggest shopping day in the world, and in Europe it has turned into something simpler — a day to buy yourself something you actually want.
Whether you are single or not, a ring is the perfect self-gift. Here is why, and how to choose one.

Why a ring
Rings have always been given: engagement, wedding, family signets. Buying one for yourself flips that. It says you didn't wait for anyone to decide you deserved it.
And unlike most things bought on a shopping day, a ring is something you see dozens of times a day — on the steering wheel, on the keyboard, around a coffee cup. A small, daily reminder of a decision you made for yourself.
Which finger
Many people who buy their own ring wear it on the right ring finger: the ring finger without the engagement meaning. Others choose the index or middle finger, which say confidence and style.
There is no wrong answer. Pick the finger where you will notice it most.
Choosing one you will keep on
- Waterproof: a self-gift should not live in a drawer. A 316L stainless steel ring stays on in the shower, at the gym and at the sea.
- Your metal: gold, silver or both — the one you already reach for.
- The right size: snug enough not to spin, loose enough to pass the knuckle. Measure at the end of the day, when fingers are largest.
- One with a reason: a stone you like, a shape that feels like you. You will keep the ring that means something.
Three kinds of self-gift rings
The everyday band: interlinked or stacked bands that look like several rings at once and go with everything.
The stone ring: a single clear or coloured stone, the ring that turns a plain outfit into a look.
The statement: a cocktail ring for the hand that wants to be seen.
FAQ
When is Singles Day?
Which finger should a self-gift ring go on?
What ring size should I buy?
You don't need a partner, a proposal or a reason. 11/11 is enough.
One for you.
Waterproof rings in 316L steel, made to stay on.